Top 5 Social Networking Apps in Sweden: Q1 2025 Performance

During the first quarter of 2025, the top social networking applications in Sweden displayed diverse performance trends. These insights, sourced from Sensor Tower, reveal significant variations in downloads and active user engagement across the unified platform.

Threads saw its weekly downloads fluctuate, starting at around 27K and peaking at nearly 33K in early January before stabilizing to about 26K by the end of March. Active users showed a downward trend initially, dropping from around 570K to 394K in early February, but then gradually increased, closing the quarter at approximately 427K.

WhatsApp Messenger maintained a steady weekly download rate, starting at 14K and fluctuating slightly to end at around 12K. Active users experienced a general upward trend, growing from 3.4M to over 3.5M by the end of the quarter.

rednote had a remarkable surge in downloads, peaking at 88K in mid-January before dropping significantly to around 370 by the end of March. Active users mirrored this pattern, peaking at over 63K in January and stabilizing around 42K towards the quarter's end. Revenue saw minimal fluctuations, with peaks in January and March, reaching up to $308.

Google Meet experienced a gradual increase in downloads, starting at 2.5K and peaking at 7K in late January. Active users increased steadily from 64K to 78K by the end of March, indicating growing engagement.

Finally, Signal - Private Messenger displayed a mixed download trend, peaking at 11K in February before declining to 6K in late March. Active users consistently increased from 268K to nearly 320K, reflecting a strong user retention rate.

For more detailed insights and data, visit Sensor Tower's comprehensive analytics platform.